Kirkus
Copyright © Kirkus Reviews, used with permission.

A bookmark accompanies readers through a book as the sounds that the creatures and things within make become increasingly bizarre. First, an apple goes “crunch” when you eat it. Sure. Then a flower says, “CHUGGA CHUGGA CHOO CHOO!!!!” What? And then a bicycle—or wait, isn’t that a puppy?—belches. Huh. When an “elephant”—actually, a brown-skinned firefighter—says, “DING-DONG!” the bookmark has had it and must correct the unseen narrator: “It’s a firefighter, and a firefighter says stuff like ‘Hey! Let’s go put out that fire!’” As the story progresses, more and more creatures make the wrong noises. Bicycles referred to as lions moo, a chicken (dubbed a fish) goes “SPLISH-SPLASH-SPLISH!” and a shark (“a yummy hamburger”) says, “BAWK BAWK BAWK and COCK-A-DOODLE-DOO!” Finally, the increasingly distressed bookmark makes one last attempt to right the inaccurate onomatopoeia. This fast-paced tale balances the narration’s straightforward delivery of inaccurate statements with the bookmark’s initial confusion and later frustration to create a hilarious subversion of expectations. Little ones will delight in the obvious errors, and the right reader will be able to deliver the various “moos” and “beeps,” with humorous results. Exuberant illustrations—the hyper-expressive bookmark is especially funny—as well as the use of different typefaces further compound the ridiculousness of the characters’ antics, making for a colorful and high-energy reading experience. Chaotic fun, perfect for read-alouds. (Picture book, 3-5.) Copyright © Kirkus Reviews, used with permission.

Publishers Weekly
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The protagonist of this meta comedy by Daywalt (the Crayons series) and Willmore (Little Black Hole) is an anthropomorphized yellow bookmark-like entity with blue legs, brown boots, and blue thread popping out of its flat head. As an omniscient narrator begins introducing, primer-like, objects with associated songs, the bookmark is moved by the sight of a “pretty” apple and the smell of a flower with a “wonderful” scent. But when the narrator next insists that “flowers go CHUGGA CHUGGA CHOOOO CHOOOO!!!!!” it’s clear that conceptual anarchy is afoot. Soon, the narrator claims not only that a puppy is a bicycle but also that “the bicycle says, BURRRRP!” Stuck in the pages, the increasingly agitated protagonist can’t seem to make the narrator stop, so it tries to rally the characters: “Clearly the narrator of this book is all cuckoo-bonker-pants and doesn’t know nothin’. So it’s up to us. What do you say?” Even if the answer isn’t what the bookmark hoped to hear, the book’s resolute silliness, Looney Tunes comic beats, and topsy-turvy perspective make clear that this is a rambunctious read-aloud that’s tailor-made to induce giggle fits. Ages 3–7. (Feb.)